Incorporating your existing customers into your marketing efforts has the power to make your company stand out above the rest. Studies have shown that consumers are growing tired of traditional forms of marketing and advertising, however involving customers in your marketing campaigns gives you the ability to create fun and innovative campaigns that potential customers will enjoy and want to pay attention to. In this blog, we will discuss three ways in which you can integrate your customers into your company’s marketing efforts.
Social Media Contests
By promoting social media contests, you have the ability to grow your company’s presence on social media without even having to post. If you introduce a contest where contestants enter by posting a photo, tweet, or video, their post will be shared with all of their followers, and therefore, your company’s name and products will also be shared with these followers. If you are encouraging customers to post photos, tweets, or videos for your contest, you can also create a hashtag where contest entries can be submitted. This not only makes your job as judge easier, but if it is clicked on by a potential customer, they will be able to see several posts that promote your business. To encourage people to participate in your company’s contest, you can offer an incentive to the winner. Incentives can include, a discount, a gift card, merchandise from your business, or something else entirely.
Another type of contest that your company can conduct in order to get existing customers involved in your marketing efforts is a referral contest. Through this contest, existing customers compete to see who can refer the greatest number of new customers to a company. This type of contest is particularly effective, as people usually trust the opinions of those who they already know. As such, if potential customers hear from people that they know that your business is worth supporting, they are more likely to want to give you their business. Similar to the social media contests, prizes can be used to incentivize people to participate. Two ways to distribute prizes include offering a smaller prize to everyone who refers a new customer or offering one larger prize to the individual who brings in the greatest number of new customers.
Feature Customer Reviews and Feedback in Advertisements
Incorporating reviews from existing customers into advertisements gives companies the opportunity to showcase all of the positive feedback that they have received. When potential customers are deciding which company they should support, many refer to testimonials. As such, it is in the best interest of companies to highlight all of the wonderful things that customers have said about them. There are a variety of ways that companies can showcase their positive reviews. One of the more unique ways to do this is to create a video in which customers speak about their experiences with your company. This video can then be posted to a variety of platforms, including LinkedIn, Facebook, or even TikTok.
Stand Out From Your Competitors
By incorporating existing customers into your marketing efforts, you are giving your company the opportunity to stand out above your competitors by creating a unique an innovative campaign. Though there are many ways in which you can get your customers involved in your advertising efforts, we have included what we believe to be three of the most effective ways in this article!