What We Know So Far About Instagram’s New Threads App

Here’s what we already know about the newest social media network, Threads.

Meet Threads, the new app by Instagram that was designed as a direct competitor to Twitter. With almost 50 million signups in the first 24 hours (and counting) and a built-in audience of over two billion users, this new space shouldn’t be ignored. Just for comparison – it took Instagram 19 months to get to 50 million users.

Threads, via Meta

Threads is a new app, built by the Instagram team, for sharing text updates and joining public conversations. [via Meta]

How does Threads work?

Threads is closely tied to Instagram, with users required to have an Instagram account to sign up. Usernames are also tied to Instagram. Upon account creation, users are prompted to follow those that they already follow on Instagram – a quick way to build a solid following of those that you are already interested in.

What is the max character length on Threads?

Posts can be up to 500 characters long – a lot more than what you can post on Twitter at 280 characters.

Can I post links or videos on Threads?

Posts can include links, photos, and videos up to 5 minutes in length.

Is there an algorithm on Threads?

Your Threads feed includes threads posted by people you follow, and recommended content from new creators you haven’t discovered yet. As of right now, there is no trending feed or feed just to see people you follow. Meta has said this is coming soon in future updates.

How is Threads different than Twitter?

The default character length is longer on Threads, however as of today, there is no hashtag function or trending-topics feed. There’s also no way to edit threads once you’ve posted them.

What about privacy when using Threads?

You can control who can mention you or reply to you within Threads. You can unfollow, block, restrict or report a profile on Threads and any accounts you’ve blocked on Instagram will automatically be blocked on Threads.

Are there content moderators on Threads?

Meta has said that Threads will apply the same content rules that currently exist on Instagram. This means that users under 16 are automatically defaulted to a private account upon signup. Users on Threads will also be prohibited from praising terrorist or hate groups, buying firearms or making threats against people or groups.

Are there ads on Threads?

As of right now, there are no ads on Threads, but given that Meta makes most of its revenue on advertising, we don’t expect it to stay that way for long.

Is Threads right for my brand?

If your brand is already seeing success on Twitter or Instagram, chances are, it makes sense to join the conversation on Threads – however that might not be the case for every business.

Can I delete my account?

In its privacy policy, Meta states: “You may deactivate your Threads profile at any time, but your Threads profile can only be deleted by deleting your Instagram account.” You can delete individual posts on the account at any time.

Are you on Threads yet? Follow @333marketing!

Read more about Threads directly from Meta: https://about.fb.com/news/2023/07/introducing-threads-new-app-text-sharing/

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